鏈湡鍒嗕韩鐨勫澶栫數鍟嗙煡璇嗘槸濡備綍鍦⊿hopee骞冲彴涓婂紑璁惧箍鍛婏紝濡備綍鍦⊿hopee骞冲彴涓婂紑璁惧箍鍛婏紵骞垮憡鎶曟斁鎶€宸у垎浜?/p>
闅忕潃鐢靛晢甯傚満鐨勫揩閫熷彂灞曪紝瓒婃潵瓒婂鐨勫晢瀹堕€夋嫨鍦⊿hopee骞冲彴涓婅繘琛岄攢鍞笟鍔°€傝€屽湪Shopee骞冲彴涓婅繘琛屽箍鍛婃姇鏀撅紝鏄晢瀹朵滑鑾峰彇鏇村鏇濆厜鍜岄攢鍞満浼氱殑閲嶈閫斿緞涔嬩竴銆傛湰鏂囧皢涓哄ぇ瀹朵粙缁嶅浣曞湪Shopee骞冲彴涓婂紑璁惧箍鍛婏紝浠ュ強涓€浜涘箍鍛婃姇鏀剧殑鎶€宸у垎浜€?/p>
涓€銆佸浣曞湪Shopee骞冲彴涓婂紑璁惧箍鍛婏紵
1. 娉ㄥ唽骞剁櫥褰昐hopee鍟嗗鍚庡彴
棣栧厛锛屽晢瀹堕渶瑕佹敞鍐屼竴涓猄hopee鍟嗗璐﹀彿锛屽苟閫氳繃瀹℃牳鍚庣櫥褰昐hopee鍟嗗鍚庡彴銆係hopee鍟嗗鍚庡彴鎻愪緵浜嗕竴涓箍鍛婃姇鏀惧姛鑳斤紝鏂逛究鍟嗗杩涜骞垮憡鎶曟斁涓氬姟銆?/p>
2. 閫夋嫨骞垮憡绫诲瀷
鍦ㄥ晢瀹跺悗鍙扮殑鈥滄帹骞跨鐞嗏€濅腑锛岄€夋嫨鈥滃箍鍛婃姇鏀锯€濊繘鍏ュ箍鍛婃姇鏀鹃〉闈€係hopee骞冲彴涓婁竴鍏辨湁涓夌骞垮憡绫诲瀷锛氬叧閿瘝骞垮憡銆佸搧绫诲箍鍛婂拰鍟嗗搧骞垮憡銆?/p>
– 鍏抽敭璇嶅箍鍛婏細鏍规嵁鍏抽敭璇嶇簿鍑嗗湴灞曠ず骞垮憡锛岄€傚悎閽堝鎬у己涓斿樊寮傚寲鏄庢樉鐨勪骇鍝併€?/p>
– 鍝佺被骞垮憡锛氬鍚屼竴绫诲埆涓嬩笉鍚屽搧鐗岀殑鍟嗗搧杩涜鎶曟斁锛岄€傚悎浜庣珵浜夋縺鐑堢殑琛屼笟銆?/p>
– 鍟嗗搧骞垮憡锛氭牴鎹壒瀹氱殑鍟嗗搧ID杩涜鎶曟斁锛岄€傚悎浜庢兂瑕佹彁鍗囨煇涓叿浣撲骇鍝侀攢閲忕殑鍟嗗銆?/p>
鍟嗗闇€瑕佹牴鎹嚜宸辩殑闇€姹傚拰鎶曟斁鐩殑閫夋嫨閫傚悎鐨勫箍鍛婄被鍨嬨€?/p>
3. 璁捐骞垮憡鍐呭
鍦ㄩ€夋嫨骞垮憡绫诲瀷鍚庯紝鍟嗗闇€瑕佽璁＄鍚堣嚜宸变骇鍝佸搧鐗岄鏍肩殑骞垮憡鍐呭銆傚ソ鐨勫箍鍛婂唴瀹硅兘澶熷惛寮曠敤鎴风偣鍑昏繘鍏ワ紝骞舵彁楂樿喘涔拌浆鍖栫巼銆?/p>
鍟嗗闇€瑕佹敞鎰忎互涓嬪嚑鐐癸細
– 骞垮憡鏍囬瑕佺畝娲佹槑浜嗭紝瑷€绠€鎰忚祬鍦拌〃杈句骇鍝佺壒鐐规垨鑰呬紭鍔裤€?/p>
– 骞垮憡鍥剧墖闇€瑕佹湁鍚稿紩浜虹殑鏁堟灉锛屽彲浠ラ噰鐢ㄤ骇鍝佸疄鎷嶆垨鑰匬S鍒朵綔鐨勫舰寮忋€?/p>
– 骞垮憡鏂囨闇€瑕佷娇鐢ㄧ畝鍗曟槗鎳傘€佸彛璇寲鐨勮瑷€锛岀獊鍑洪噸鐐癸紝骞跺敖閲忛伩鍏嶉敊鍒瓧鎴栬娉曢敊璇€?/p>
4. 璁剧疆骞垮憡鎶曟斁鏃堕棿鍜岄绠?/p>
鍟嗗鍦ㄦ姇鏀惧箍鍛婃椂瑕佹牴鎹嚜宸辩殑棰勭畻鍜屾姇鏀剧洰鐨勶紝璁惧畾骞垮憡鎶曟斁鐨勬椂闂村拰棰勭畻銆係hopee骞冲彴鎻愪緵浜嗕笉鍚岀殑鎶曟斁妯″紡锛屽寘鎷睍鐜版鏁般€佺偣鍑绘鏁板拰杞寲娆℃暟涓夌妯″紡銆?/p>
鍟嗗闇€瑕佹牴鎹嚜宸辩殑瀹為檯鎯呭喌閫夋嫨閫傚悎鐨勬姇鏀炬ā寮忥紝浠ヨ幏寰楁渶濂界殑ROI鍥炴姤姣斾緥銆?/p>
5. 瀹℃牳骞跺彂甯冨箍鍛?/p>
鍟嗗鍦ㄥ畬鎴愬箍鍛婂唴瀹广€佹姇鏀炬椂闂村拰棰勭畻绛夎缃悗锛岄渶瑕佹彁浜ゅ箍鍛婂鏍搞€係hopee骞冲彴浼氬骞垮憡杩涜瀹℃牳锛岀‘淇濆箍鍛婂唴瀹瑰拰鎶曟斁鏂瑰紡绗﹀悎骞冲彴瑙勫畾銆?/p>
瀹℃牳閫氳繃鍚庯紝鍟嗗鍙互閫夋嫨鍙戝竷骞垮憡骞惰繘琛岀洃娴嬪拰浼樺寲锛屼互瀹炵幇鏇村ソ鐨勫箍鍛婃晥鏋溿€?/p>
浜屻€佸箍鍛婃姇鏀炬妧宸у垎浜?/p>
1. 閫夋嫨鍚堥€傜殑鍏抽敭璇?/p>
鍦ㄥ叧閿瘝骞垮憡鎶曟斁涓紝鍟嗗闇€瑕侀€夋嫨涓庤嚜宸变骇鍝佺浉鍏虫€ч珮涓旂珵浜変笉杩囦簬婵€鐑堢殑鍏抽敭璇嶃€傚彲浠ラ€氳繃鐮旂┒绔炲搧鍏抽敭璇嶃€佽涓氳瘝姹囧強鐢ㄦ埛鎼滅储涔犳儻绛夋柟闈㈣繘琛岀瓫閫夈€?/p>
鍚屾椂锛屽湪娣诲姞鍏抽敭璇嶆椂锛屽晢瀹堕渶瑕佹敞鎰忎互涓嬪嚑鐐癸細
– 娣诲姞鍏锋湁鍝佺墝鐗硅壊鐨勯暱灏惧叧閿瘝锛屼互鎻愰珮绮惧噯搴﹀拰绔炰簤鍔涖€?/p>
– 閫夋嫨鍏锋湁鍦板煙鐗瑰緛鐨勫叧閿瘝锛屼互渚块拡瀵逛笉鍚屽湴鍩熸秷璐圭兢浣撹繘琛屾姇鏀俱€?/p>
– 涓嶈娣诲姞涓庤嚜宸变骇鍝佹棤鍏虫垨鑰呬笉鐩稿叧鐨勫叧閿瘝锛岄伩鍏嶈祫婧愭氮璐瑰拰鐢ㄦ埛璇銆?/p>
2. 璁惧畾鍚堥€傜殑鍑轰环
鍦⊿hopee骞冲彴涓婏紝骞垮憡鎶曟斁鐨勬帓鍚嶆槸鏍规嵁姣忎釜骞垮憡鐨勫嚭浠峰拰鐐瑰嚮鐜囨潵纭畾鐨勩€傚晢瀹堕渶瑕佹牴鎹嚜宸辩殑棰勭畻鍜屽箍鍛婃姇鏀剧洰鐨勮瀹氬悎閫傜殑鍑轰环銆?/p>
鍦ㄨ瀹氬嚭浠锋椂锛屽晢瀹堕渶瑕佹敞鎰忎互涓嬪嚑鐐癸細
– 鍑轰环涓庤浆鍖栫巼鎴愭姣旓紝鍟嗗鍙互鏍规嵁鑷繁鐨勯绠楀拰鎶曞叆鎯呭喌杩涜閫傚綋鐨勪慨鏀广€?/p>
– 鍑轰环涓嶅疁杩囦綆涔熶笉瀹滆繃楂橈紝涓€瀹氳鍚堢悊骞宠 鎶曞叆鍜屽洖鎶ヤ袱涓洜绱犮€?/p>
– 褰撳箍鍛婃晥鏋滄槑鏄句笉浣虫椂锛屽晢瀹跺彲浠ラ€傚綋鎻愰珮鍑轰环锛屼互鎻愰珮骞垮憡鏇濆厜鍜岀偣鍑荤巼銆?/p>
3. 鍏虫敞绔炲搧骞垮憡绛栫暐
鍦ㄨ繘琛屽箍鍛婃姇鏀炬椂锛屽晢瀹堕渶瑕佸叧娉ㄧ珵鍝佸箍鍛婃姇鏀剧瓥鐣ャ€傚彲浠ラ€氳繃瑙傚療绔炲搧骞垮憡鐨勬姇鏀炬椂闂淬€佸嚭浠枫€佸叧閿瘝绛夋柟闈㈡潵浜嗚В鍏舵帹骞跨瓥鐣ュ拰鏁堟灉銆?/p>
鍚屾椂锛屽晢瀹朵篃鍙互浠庝腑鍚稿彇鍊熼壌鍜屽涔犵粡楠岋紝浼樺寲鑷繁鐨勫箍鍛婃姇鏀剧瓥鐣ュ拰鏁堟灉銆備絾鏄晢瀹朵篃闇€瑕侀伩鍏嶇洸鐩窡杩涚珵鍝佺瓥鐣ワ紝鏍规嵁鑷韩浜у搧鍜屾秷璐圭兢浣撶壒鎬ц繘琛屼紭鍖栬皟鏁淬€?/p>
4. 鐩戞祴骞朵紭鍖栧箍鍛婃晥鏋?/p>
骞垮憡鎶曟斁骞朵笉鏄竴娆℃€у畬鎴愮殑浠诲姟锛屽晢瀹堕渶瑕佸骞垮憡鏁堟灉杩涜鎸佺画鐩戞祴鍜屼紭鍖栥€傚彲浠ラ€氳繃Shopee骞冲彴鎻愪緵鐨勬暟鎹垎鏋愬伐鍏凤紝浜嗚В骞垮憡鐨勭偣鍑荤巼銆佽浆鍖栫巼銆佽鍗曢噺鍜孯OI绛夌浉鍏虫暟鎹€?/p>
鍟嗗鍙互閫氳繃閽堝鎬у湴璋冩暣骞垮憡鍏抽敭璇嶃€佸嚭浠枫€佹姇鏀炬椂闂村拰骞垮憡鍐呭绛夋柟闈㈣繘琛屼紭鍖栵紝浠ユ彁楂樺箍鍛婃洕鍏夈€佺偣鍑诲拰閿€鍞浆鍖栫巼銆?/p>
鎬荤粨锛?/p>
鍦⊿hopee骞冲彴涓婂紑璁惧箍鍛婂彲浠ュ府鍔╁晢瀹惰幏鍙栨洿澶氭洕鍏夊拰閿€鍞満浼氾紝鍚屾椂涔熼渶瑕佸晢瀹舵牴鎹嚜宸变骇鍝佺壒鎬у拰閿€鍞洰鏍囬€夋嫨閫傚悎鐨勫箍鍛婄被鍨嬪拰浼樺寲绛栫暐銆傛湰鏂囦负澶у浠嬬粛浜嗗浣曞湪Shopee骞冲彴涓婂紑璁惧箍鍛婏紝骞跺垎浜簡涓€浜涘箍鍛婃姇鏀炬妧宸э紝甯屾湜瀵瑰箍澶у晢瀹舵湁鎵€甯姪銆?/p>
